Templates

Customer journey map templates

10 free journey map templates with pre-filled personas, stages, pain points and opportunities. Open one, adapt the wording to your customers, and have a working map in your first session.

5 stages

Generic B2C

Core consumer path from need recognition to loyalty.

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6 stages

B2B Client

From vendor discovery to renewal and account growth.

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5 stages

Patient

Healthcare access from symptom to follow-up care.

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5 stages

Employee

Employee lifecycle from offer to growth and retention.

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5 stages

Complaint / Claims

Issue or claim resolution from incident to recovery.

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6 stages

Rent-a-car

Rental experience from booking to return and deposit release.

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6 stages

Telecom

Plan selection, activation, service use and retention.

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5 stages

Utility

Utility service from move-in to billing, outage and support.

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5 stages

Customer Onboarding

New customer activation from welcome to first value.

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5 stages

Churn Prevention

Detect risk, recover value and retain vulnerable customers.

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Start from structure

Pick a template, adapt the stages, and turn friction into action.

Sign up free — no card required. Every template opens as a fully editable journey map with persona, stages, pain points and a starter action plan.

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