The journey map your board actually reads.
Map the customer journey, uncover friction, prioritize actions and export a board-ready CX report — all in one workspace.
- EU-hosted in Frankfurt
- GDPR DPA included
- Built by CX practitioners
Free plan · No credit card · Manual journey mapping
How it works
From blank page to board-ready in three steps.
Start from a template or a blank map
Pick one of 10 industry templates with pre-filled personas, stages and pain points — or import your own discovery documents.
Let AI draft, then make it yours
AI proposes personas, stages, insights and an action plan from a transparent monthly credit pool. You edit everything.
Export the map your board actually reads
One click to PDF, PowerPoint, HTML or JSON — branded with your workspace logo and colors on Starter and above.
What's inside
Everything a CX lead needs. Nothing they don't.
Personas that stay connected
Create realistic personas, then reuse their goals, needs and frustrations across stages, insights and action planning.
Stage-by-stage journey map
Drag and drop stages with customer goals, touchpoints, pain points, opportunities, evidence, KPIs and backstage notes.
Live CX diagnostics
Emotional curve, effort-vs-impact matrix, pain-vs-opportunity balance and moments of truth update as the journey evolves.
Action plan
Turn opportunities into prioritized actions with owner, effort and impact — or generate a plan with one click.
AI co-pilot on paid plans
Starter and above use AI to generate personas, stages, insights, review analysis and action plans with a transparent monthly credit pool.
How AI insights workBoard-ready exports
Export HTML, JSON, PDF and PowerPoint reports. Starter and above can use workspace logo, colors and brand settings.
Differentiation
Why not just use a whiteboard?
Workshops are great for kick-off. The problem starts the day after.
Workshop whiteboards
Great for the kick-off — stickies, brainstorming, alignment in the room. But after the workshop, the map dies on a board nobody opens.
No structure · No KPIs · No ownership
Slide decks
A pretty PDF. No changes are tracked, no actions are owned, and no one updates it next quarter — so the next workshop starts from scratch.
No versioning · No actions · No follow-through
Customer Journey App
Workshop notes turn into stages with emotions, KPIs and evidence. AI helps draft insights; pain points become actions with owners; one click exports a branded board report your stakeholders actually read.
Structure · Ownership · Board-ready exports
Service blueprint
From journey map to service blueprint
A service blueprint goes further than a journey map. Connect customer actions with the frontstage teams, backstage processes, support systems and physical evidence behind them — so every pain point becomes operationally actionable, not just emotionally understood.
Switch any journey to Service Blueprint type to unlock swim-lane fields per stage. The Hotel check-in template ships pre-filled — open it, swap your own actors and run with it.
Service blueprint · per stage
Reception greeting · Hotel check-in
Frontstage actor
Front desk agent
Visible to the customer
Backstage actor
Night manager
Behind the line of visibility
Support process
PMS reservation lookup, loyalty profile pull
Systems and back-office
Physical evidence
Welcome card, branded folder
Tangibles the customer receives
Built for
Built for CX consultants — and the teams they hand the work off to
Designed first for consultants delivering client work, then extended to internal CX teams and service-experience teams in healthcare and adjacent fields.
CX consultants
Run discovery faster, deliver sharper journey artefacts, and walk into the steering committee with a board-ready map.
- Client and project workspace structure
- Branded PDF / PPTX export on Starter+
- AI drafts, document import and review mining on paid plans
Internal CX teams
Replace the slide deck. Keep persona, stages, friction and action plan in one living document the whole org can read.
- Owner, KPI and priority per stage
- Effort-vs-impact prioritization
- Workspace roles, audit log and usage controls
Patient & service experience
Map sensitive end-to-end journeys — admission, treatment, discharge — with moments of truth and emotional curve baked in.
- Moments of truth highlighted
- Emotional curve per stage
- Pain-vs-opportunity balance view
Start fast
Battle-tested templates out of the box
Featured 3 of 10 industry templates — onboarding, e-commerce, complaint resolution, telecom, utilities, healthcare, employee, churn prevention, B2B, B2C. Pre-filled personas, stages, pain points and opportunities — editable in seconds.
SaaS activation · 6 stages
Onboarding
Discovery → Sign-up → Activation → First value → Habit formation → Expansion
Open onboarding templateE-commerce · 6 stages
Purchase
Awareness → Research → Decision → Checkout → Delivery → Post-purchase
Open B2C templateIssue resolution · 5 stages
Complaint
Issue occurs → Search for help → Contact support → Resolution → Follow-up
Open complaint templateWhy teams pick it
Built by CX practitioners, for CX practitioners
Most journey tools are generic diagramming apps. This one speaks CX — moments of truth, emotional curves, evidence, KPI per stage, effort-vs-impact prioritization and AI support matched to each plan.
- Drag-and-drop stage reordering with keyboard support
- AI-generated personas, stages, pain points, insights and action plans
- Document import and review mining on Pro and Enterprise
- Effort-vs-impact matrix and priority distribution donuts
- Swimlane timeline for board presentations
- JSON, HTML, PDF and PPTX export — with branded exports on Starter+
- Bot-protected sign-in (Cloudflare Turnstile), row-level security and GDPR-ready data export
Pricing
Start free. Upgrade when you need AI, more maps and team workflows.
Launch pricing is live for Starter and Pro until September 30 — upgrade self-serve with Stripe from your workspace, and keep your launch price locked for 12 months. Enterprise is set up manually after a short review.
Launch pricing — 103 days left · price locked for 12 months when you subscribe
Free
Available nowFor trying the tool
For solo CX leads exploring the product.
- 3 journey maps
- 1 user (you)
- Manual journey mapping
- Template-based starting points
- JSON, HTML, PDF and PPTX export
- 10 version history snapshots
Starter
Launch offerFor solo CX consultants
For solo consultants delivering CX work to multiple clients.
€290/yr launch price
Regular €39/mo
- 10 journey maps
- Up to 3 teammates
- 2,000 AI credits / month
- AI personas, stages, insights and actions
- Branded PDF and PPTX exports
- 50 version history snapshots
- Client and project organization
Pro
Most popularFor CX teams & agencies
For growing CX teams running multiple journeys in parallel.
€790/yr launch price
Regular €129/mo
- Unlimited journey maps
- Up to 10 teammates
- 20,000 AI credits / month
- Document and review import with AI
- Workspace audit log
- Stronger AI routing for insights and reviews
FAQ
Questions, answered.
Is there a free tier?
Yes — the Free tier includes up to 3 journey maps, 1 user, templates, manual journey mapping, and basic export. No credit card required. AI starts on Starter.
Do you support team collaboration?
Yes. Workspaces support multiple members with roles (owner, admin, member, viewer). Starter plan up to 3 members, Pro up to 10, Enterprise unlimited.
Where is my data hosted?
EU-hosted on Supabase (Frankfurt, Germany). GDPR-compliant; you own your data and can export or delete it anytime.
Is my data used to train AI models?
Free workspaces do not include AI. Paid plans use private AI routing for customer prompts and outputs according to the provider and workspace policy.
Can I export my journey maps?
Yes — every plan supports JSON, HTML, PDF and PowerPoint (.pptx) export. Starter, Pro and Enterprise also support custom branding with workspace logo and colors.
Does Customer Journey App support service blueprints?
Yes. Switch any journey to Service Blueprint type to unlock swim-lane fields per stage: frontstage actor, backstage actor, support process and physical evidence. The free Hotel check-in template ships with all four pre-filled so you can open it, swap your own actors and start.