Back pain points with customer quotes

A pain point is more convincing when it's backed by what a customer actually said. Evidence quotes link verbatims from your review imports directly to pain points, so every claim on the map traces to a source.

Availability

Evidence quotes are part of the Enterprise beta. If you don't see quote chips on the Stages page, the feature isn't enabled for your workspace yet.

How the quote bank is built

Review imports build a per-journey quote bank automatically — no extra step. Every analyzed review becomes a candidate quote you can attach to pain points.

Attach and detach quotes

On the page, each pain point has a chip that opens a popover. From there you attach quotes from the bank or detach ones that no longer fit. The chip shows the current quote count.