AI
Back pain points with customer quotes
Review imports build a per-journey quote bank; attach verbatims to pain points so every claim traces to a real customer.
Last updated June 19, 2026
A pain point is more convincing when it's backed by what a customer actually said. Evidence quotes link verbatims from your review imports directly to pain points, so every claim on the map traces to a source.
Availability
Evidence quotes are part of the Enterprise beta. If you don't see quote chips on the Stages page, the feature isn't enabled for your workspace yet.
How the quote bank is built
Review imports build a per-journey quote bank automatically — no extra step. Every analyzed review becomes a candidate quote you can attach to pain points.
Attach and detach quotes
On the Stages page, each pain point has a chip that opens a popover. From there you attach quotes from the bank or detach ones that no longer fit. The chip shows the current quote count.
Quotes on Insights
The critical friction list on the Insights tab shows expandable quote badges, so reviewers can read the supporting verbatims without leaving the summary.
Why bother
Quotes make board conversations concrete. Instead of debating whether a pain point is real, stakeholders read the customer's own words — every claim traces to a verbatim.